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Phase ext-strategy 6 weeks 21 of 32

Strategy Deep Dive

Competitive StrategyStrategy Execution
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Learning Activities

Test your understanding and reinforce your learning

Resources (3)

📖 ★★★
Good Strategy Bad Strategy: The Difference and Why It Matters 10h

Richard Rumelt

📖 ★★★
Playing to Win: How Strategy Really Works 7h

A.G. Lafley & Roger Martin

📖 ★★☆
Blue Ocean Strategy: How to Create Uncontested Market Space 7h SK

W. Chan Kim, Renée Mauborgne

Extension: Strategy Deep Dive

“The essence of strategy is choosing what not to do.” - Michael Porter

Why This Extension?

Phase 5A introduced strategy fundamentals. This extension goes deeper, covering advanced frameworks for competitive strategy, value creation, and strategic thinking. Essential for anyone aspiring to C-suite or wanting to think like a business owner.

Prerequisites: Phase 5A (Strategy & Finance)

Week 1-2: What Good Strategy Looks Like

Core Concepts

The Kernel of Good Strategy: A clear diagnosis, a guiding policy, and coherent actions. Most “strategies” fail this basic test.

Bad Strategy Signs: Fluff (buzzwords without substance), failure to face the challenge, mistaking goals for strategy, bad objectives.

Diagnosis: The most important and often skipped step. What is the true nature of the challenge you face?

This Week’s Reading

📖 Good Strategy Bad Strategy by Richard Rumelt (Full book)

The Kernel of Good Strategy

ElementDefinitionExample (Apple 1997)
DiagnosisClear definition of the challenge”Apple is 90 days from bankruptcy, spread too thin”
Guiding PolicyOverall approach to the challenge”Focus on a few products that we can do better than anyone”
Coherent ActionsCoordinated steps that implement the policyCut product lines from 350 to 10, partner with Microsoft, create retail stores

Bad Strategy vs. Good Strategy

Bad StrategyGood Strategy
”We will be the best""We will focus on X because…”
Lists of goalsDiagnosis of challenge
Failure to make choicesClear choices and trade-offs
Blue-sky aspirationsGrounded in reality
No coherent actionsCoordinated action plan

Reflection Questions

  1. What is your organization’s current strategy? Does it have a clear kernel?
  2. What hard choices is your strategy explicitly making?
  3. What challenge is your strategy designed to address?

Week 3-4: Strategic Choices

Core Concepts

The Strategy Choice Cascade: Five interlinked choices that define a winning strategy. Each choice constrains and enables the others.

Where to Play / How to Win: Strategy is fundamentally about these two questions. Many organizations skip “where to play” and jump to capabilities.

Integrated Choice Sets: Strategy isn’t a single decision but a set of reinforcing choices that create competitive advantage.

This Week’s Reading

📖 Playing to Win by A.G. Lafley & Roger Martin (Full book)

The Strategy Choice Cascade

QuestionFocusKey Decisions
Winning AspirationWhat is our purpose?Mission, vision, definition of winning
Where to PlayWhere will we compete?Geographies, products, channels, customers
How to WinHow will we win?Cost leadership vs. differentiation
CapabilitiesWhat must we be great at?Core competencies required
Management SystemsWhat systems do we need?Metrics, processes, structures

Where to Play Choices

DimensionOptionsQuestions
GeographyLocal, regional, national, globalWhere is our advantage strongest?
ProductsNarrow vs. broad portfolioWhere can we win?
CustomersMass vs. segment vs. nicheWho values what we do best?
ChannelsDirect, retail, digital, hybridWhere do our customers buy?
Vertical IntegrationMake vs. buyWhat should we control?

Application Exercise

Apply the cascade to your organization or a company you admire:

  1. What is their winning aspiration?
  2. Where do they play (and not play)?
  3. How do they win where they play?
  4. What capabilities make their strategy possible?

Week 5: Blue Ocean Strategy

Core Concepts

Red Ocean vs. Blue Ocean: Red oceans are existing markets with fierce competition. Blue oceans are new market spaces where competition is irrelevant.

Value Innovation: The simultaneous pursuit of differentiation AND low cost. Breaking the value-cost trade-off.

Four Actions Framework: Eliminate, Reduce, Raise, Create - systematically reconstructing buyer value.

This Week’s Reading

📖 Blue Ocean Strategy by Kim & Mauborgne (Full book)

The Four Actions Framework

ActionQuestionPurpose
EliminateWhat factors should be eliminated?Remove costly features buyers don’t value
ReduceWhat factors should be reduced below industry standard?Cut over-designed elements
RaiseWhat factors should be raised above industry standard?Push boundaries where it matters
CreateWhat factors should be created that the industry never offered?New sources of value

Strategy Canvas Example: Cirque du Soleil

FactorTraditional CircusCirque du Soleil
Animal showsHighEliminated
Star performersHighEliminated
Aisle concessionsHighEliminated
Multiple show arenasHighReduced
Fun and humorHighRaised
Unique venueLowRaised
Artistic music and danceLowCreated
ThemeNoneCreated
Refined environmentLowCreated

Week 6: Strategy Execution & Integration

Core Concepts

The Strategy-Execution Gap: Great strategies fail because of poor execution. Execution requires clear choices cascaded to every level.

Strategic Thinking Habits: The ability to think strategically is a skill that can be developed through practice and reflection.

The Strategist’s Role: Strategy isn’t just for consultants or executives. Everyone can think strategically about their work.

This Week’s Reading

📖 The Strategist by Cynthia Montgomery (Selected chapters)

Strategic Thinking Habits

HabitPractice
Zoom OutSee the big picture, industry trends, competitive dynamics
Zoom InFocus on critical details and execution
Challenge AssumptionsAsk “Why?” and “What if?”
Consider Trade-offsEvery choice has costs - make them explicit
Think in TimeConsider short, medium, and long-term implications

Capstone: Strategic Analysis

Choose an organization and complete a full strategic analysis:

  1. Current Strategy: What is their kernel? Is it good or bad strategy?
  2. Choice Cascade: Map their five strategic choices
  3. Blue Ocean Opportunity: Apply Four Actions Framework
  4. Recommendations: What should they change?

Key Frameworks

FrameworkSourceApplication
Strategy KernelGood Strategy Bad StrategyStrategy evaluation
Choice CascadePlaying to WinStrategy development
Four Actions FrameworkBlue Ocean StrategyValue innovation
Strategy CanvasBlue Ocean StrategyCompetitive positioning

Resources

Books

Free Resources

Case Studies

AI Learning Integration

Strategy Evaluation Prompt

I want to evaluate a company's strategy using Rumelt's framework.

Company: [name or describe the company]

Help me analyze:
1. What is their diagnosis of their challenge?
2. What is their guiding policy?
3. What are their coherent actions?
4. Is this good strategy or bad strategy? Why?

Ask clarifying questions about the company if needed.

Blue Ocean Exploration Prompt

Help me explore blue ocean opportunities for an industry.

Industry: [describe the industry]

Guide me through:
1. Drawing the current strategy canvas (key competing factors)
2. Applying the Four Actions Framework (Eliminate, Reduce, Raise, Create)
3. Identifying a potential blue ocean position
4. Evaluating feasibility and risks

Use questions to help me think through each step.

Phase Assessment

Complete the following to demonstrate strategy competency:

  1. Quiz: Strategy Concepts (30%)
  2. Case Study: Strategic Analysis (70%)
    • Apply all three major frameworks
    • Evaluate current strategy quality
    • Recommend strategic changes
AI-Powered Learning
🤖

Use with Any AI Assistant

Copy these prompts into Claude, ChatGPT, Gemini, or NotebookLM for personalized Socratic tutoring. No account needed - bring your own AI.

🎓

Socratic Tutor

I'm studying Strategy Deep Dive (Phase EXT-STRATEGY of my MBA program). Act as a Socratic tutor - d...

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I'm studying Strategy Deep Dive (Phase EXT-STRATEGY of my MBA program).

Act as a Socratic tutor - don't give me direct answers. Instead, ask me questions to help me discover insights about these concepts: Competitive Strategy, Strategy Execution.

Start by asking what I already know about one of these topics, then guide me deeper with follow-up questions. Challenge my assumptions when appropriate.

After each of my responses, either:
1. Ask a deeper follow-up question
2. Point out a gap in my reasoning
3. Connect my answer to another concept

Let's begin.
📝

Concept Quiz

Quiz me on Strategy Deep Dive. Ask 10 questions covering: Competitive Strategy, Strategy Execution. ...

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Quiz me on Strategy Deep Dive. Ask 10 questions covering: Competitive Strategy, Strategy Execution.

Rules:
- Mix question types (multiple choice, short answer, scenario-based)
- Start easier, get progressively harder
- After each answer, tell me if I'm right or wrong and explain why
- Keep a running score
- At the end, summarize what I know well vs. need to review

Ask the first question now.
🔧

Framework Application

Help me apply the main frameworks from this phase to a real situation in my life or work. First, as...

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Help me apply the main frameworks from this phase to a real situation in my life or work.

First, ask me to describe a recent challenge or decision I faced.

Then guide me through analyzing it using these frameworks:
- Which framework applies best?
- What would each framework reveal about the situation?
- What would I do differently knowing this?

Don't lecture - ask questions that help me discover the insights myself.
💼

Case Discussion

I want to practice case analysis for Strategy Deep Dive. Give me a short business scenario (2-3 par...

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I want to practice case analysis for Strategy Deep Dive.

Give me a short business scenario (2-3 paragraphs) involving Competitive Strategy, Strategy Execution.

Then ask me:
1. What's the core problem?
2. Which frameworks from Strategy Deep Dive apply?
3. What biases might cloud judgment here?
4. What would you recommend?

After each answer, push back on my reasoning before moving to the next question.
👶

Explain Like I'm 5

I'm studying Strategy Deep Dive and need to understand these concepts deeply: Competitive Strategy, ...

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I'm studying Strategy Deep Dive and need to understand these concepts deeply: Competitive Strategy, Strategy Execution.

For each concept, ask me to explain it in simple terms (as if to a child).

If my explanation is unclear or wrong, don't correct me directly. Instead:
1. Ask clarifying questions
2. Give me a scenario that tests my understanding
3. Help me refine my explanation

The Feynman technique says if you can't explain it simply, you don't understand it well enough.

Open AI Assistant

Tip: NotebookLM is great for uploading books and getting AI summaries.