Strategy Deep Dive
Learning Activities
Test your understanding and reinforce your learning
Resources (3)
Richard Rumelt
A.G. Lafley & Roger Martin
W. Chan Kim, Renée Mauborgne
Extension: Strategy Deep Dive
“The essence of strategy is choosing what not to do.” - Michael Porter
Why This Extension?
Phase 5A introduced strategy fundamentals. This extension goes deeper, covering advanced frameworks for competitive strategy, value creation, and strategic thinking. Essential for anyone aspiring to C-suite or wanting to think like a business owner.
Prerequisites: Phase 5A (Strategy & Finance)
Week 1-2: What Good Strategy Looks Like
Core Concepts
The Kernel of Good Strategy: A clear diagnosis, a guiding policy, and coherent actions. Most “strategies” fail this basic test.
Bad Strategy Signs: Fluff (buzzwords without substance), failure to face the challenge, mistaking goals for strategy, bad objectives.
Diagnosis: The most important and often skipped step. What is the true nature of the challenge you face?
This Week’s Reading
📖 Good Strategy Bad Strategy by Richard Rumelt (Full book)
- The kernel of good strategy
- Sources of power
- Why bad strategy is so common
- The strategy process
The Kernel of Good Strategy
| Element | Definition | Example (Apple 1997) |
|---|---|---|
| Diagnosis | Clear definition of the challenge | ”Apple is 90 days from bankruptcy, spread too thin” |
| Guiding Policy | Overall approach to the challenge | ”Focus on a few products that we can do better than anyone” |
| Coherent Actions | Coordinated steps that implement the policy | Cut product lines from 350 to 10, partner with Microsoft, create retail stores |
Bad Strategy vs. Good Strategy
| Bad Strategy | Good Strategy |
|---|---|
| ”We will be the best" | "We will focus on X because…” |
| Lists of goals | Diagnosis of challenge |
| Failure to make choices | Clear choices and trade-offs |
| Blue-sky aspirations | Grounded in reality |
| No coherent actions | Coordinated action plan |
Reflection Questions
- What is your organization’s current strategy? Does it have a clear kernel?
- What hard choices is your strategy explicitly making?
- What challenge is your strategy designed to address?
Week 3-4: Strategic Choices
Core Concepts
The Strategy Choice Cascade: Five interlinked choices that define a winning strategy. Each choice constrains and enables the others.
Where to Play / How to Win: Strategy is fundamentally about these two questions. Many organizations skip “where to play” and jump to capabilities.
Integrated Choice Sets: Strategy isn’t a single decision but a set of reinforcing choices that create competitive advantage.
This Week’s Reading
📖 Playing to Win by A.G. Lafley & Roger Martin (Full book)
- The strategy choice cascade
- Winning aspiration
- Where to play choices
- How to win choices
- Building capabilities
The Strategy Choice Cascade
| Question | Focus | Key Decisions |
|---|---|---|
| Winning Aspiration | What is our purpose? | Mission, vision, definition of winning |
| Where to Play | Where will we compete? | Geographies, products, channels, customers |
| How to Win | How will we win? | Cost leadership vs. differentiation |
| Capabilities | What must we be great at? | Core competencies required |
| Management Systems | What systems do we need? | Metrics, processes, structures |
Where to Play Choices
| Dimension | Options | Questions |
|---|---|---|
| Geography | Local, regional, national, global | Where is our advantage strongest? |
| Products | Narrow vs. broad portfolio | Where can we win? |
| Customers | Mass vs. segment vs. niche | Who values what we do best? |
| Channels | Direct, retail, digital, hybrid | Where do our customers buy? |
| Vertical Integration | Make vs. buy | What should we control? |
Application Exercise
Apply the cascade to your organization or a company you admire:
- What is their winning aspiration?
- Where do they play (and not play)?
- How do they win where they play?
- What capabilities make their strategy possible?
Week 5: Blue Ocean Strategy
Core Concepts
Red Ocean vs. Blue Ocean: Red oceans are existing markets with fierce competition. Blue oceans are new market spaces where competition is irrelevant.
Value Innovation: The simultaneous pursuit of differentiation AND low cost. Breaking the value-cost trade-off.
Four Actions Framework: Eliminate, Reduce, Raise, Create - systematically reconstructing buyer value.
This Week’s Reading
📖 Blue Ocean Strategy by Kim & Mauborgne (Full book)
- Value innovation vs. competition
- Strategy canvas and value curves
- Four actions framework
- Blue ocean examples (Cirque du Soleil, Southwest, etc.)
The Four Actions Framework
| Action | Question | Purpose |
|---|---|---|
| Eliminate | What factors should be eliminated? | Remove costly features buyers don’t value |
| Reduce | What factors should be reduced below industry standard? | Cut over-designed elements |
| Raise | What factors should be raised above industry standard? | Push boundaries where it matters |
| Create | What factors should be created that the industry never offered? | New sources of value |
Strategy Canvas Example: Cirque du Soleil
| Factor | Traditional Circus | Cirque du Soleil |
|---|---|---|
| Animal shows | High | Eliminated |
| Star performers | High | Eliminated |
| Aisle concessions | High | Eliminated |
| Multiple show arenas | High | Reduced |
| Fun and humor | High | Raised |
| Unique venue | Low | Raised |
| Artistic music and dance | Low | Created |
| Theme | None | Created |
| Refined environment | Low | Created |
Week 6: Strategy Execution & Integration
Core Concepts
The Strategy-Execution Gap: Great strategies fail because of poor execution. Execution requires clear choices cascaded to every level.
Strategic Thinking Habits: The ability to think strategically is a skill that can be developed through practice and reflection.
The Strategist’s Role: Strategy isn’t just for consultants or executives. Everyone can think strategically about their work.
This Week’s Reading
📖 The Strategist by Cynthia Montgomery (Selected chapters)
- The strategist’s distinctive role
- Strategy as continuous process
- Purpose-driven strategy
- Strategy as story
Strategic Thinking Habits
| Habit | Practice |
|---|---|
| Zoom Out | See the big picture, industry trends, competitive dynamics |
| Zoom In | Focus on critical details and execution |
| Challenge Assumptions | Ask “Why?” and “What if?” |
| Consider Trade-offs | Every choice has costs - make them explicit |
| Think in Time | Consider short, medium, and long-term implications |
Capstone: Strategic Analysis
Choose an organization and complete a full strategic analysis:
- Current Strategy: What is their kernel? Is it good or bad strategy?
- Choice Cascade: Map their five strategic choices
- Blue Ocean Opportunity: Apply Four Actions Framework
- Recommendations: What should they change?
Key Frameworks
| Framework | Source | Application |
|---|---|---|
| Strategy Kernel | Good Strategy Bad Strategy | Strategy evaluation |
| Choice Cascade | Playing to Win | Strategy development |
| Four Actions Framework | Blue Ocean Strategy | Value innovation |
| Strategy Canvas | Blue Ocean Strategy | Competitive positioning |
Resources
Books
- ⭐⭐⭐ Good Strategy Bad Strategy (Essential - 10h)
- ⭐⭐⭐ Playing to Win (Essential - 7h)
- ⭐⭐⭐ Blue Ocean Strategy (Essential - 9h)
- ⭐⭐ The Strategist (Recommended - 6h)
Free Resources
- Harvard Business Review strategy articles
- McKinsey Quarterly strategy insights
- Blue Ocean Strategy tools - blueoceanstrategy.com
Case Studies
- Apple’s turnaround (1997-2007)
- Southwest Airlines value curve
- Netflix vs. Blockbuster
AI Learning Integration
Strategy Evaluation Prompt
I want to evaluate a company's strategy using Rumelt's framework.
Company: [name or describe the company]
Help me analyze:
1. What is their diagnosis of their challenge?
2. What is their guiding policy?
3. What are their coherent actions?
4. Is this good strategy or bad strategy? Why?
Ask clarifying questions about the company if needed.
Blue Ocean Exploration Prompt
Help me explore blue ocean opportunities for an industry.
Industry: [describe the industry]
Guide me through:
1. Drawing the current strategy canvas (key competing factors)
2. Applying the Four Actions Framework (Eliminate, Reduce, Raise, Create)
3. Identifying a potential blue ocean position
4. Evaluating feasibility and risks
Use questions to help me think through each step.
Phase Assessment
Complete the following to demonstrate strategy competency:
- Quiz: Strategy Concepts (30%)
- Case Study: Strategic Analysis (70%)
- Apply all three major frameworks
- Evaluate current strategy quality
- Recommend strategic changes
Use with Any AI Assistant
Copy these prompts into Claude, ChatGPT, Gemini, or NotebookLM for personalized Socratic tutoring. No account needed - bring your own AI.
Socratic Tutor
I'm studying Strategy Deep Dive (Phase EXT-STRATEGY of my MBA program). Act as a Socratic tutor - d...
I'm studying Strategy Deep Dive (Phase EXT-STRATEGY of my MBA program). Act as a Socratic tutor - don't give me direct answers. Instead, ask me questions to help me discover insights about these concepts: Competitive Strategy, Strategy Execution. Start by asking what I already know about one of these topics, then guide me deeper with follow-up questions. Challenge my assumptions when appropriate. After each of my responses, either: 1. Ask a deeper follow-up question 2. Point out a gap in my reasoning 3. Connect my answer to another concept Let's begin.
Concept Quiz
Quiz me on Strategy Deep Dive. Ask 10 questions covering: Competitive Strategy, Strategy Execution. ...
Quiz me on Strategy Deep Dive. Ask 10 questions covering: Competitive Strategy, Strategy Execution. Rules: - Mix question types (multiple choice, short answer, scenario-based) - Start easier, get progressively harder - After each answer, tell me if I'm right or wrong and explain why - Keep a running score - At the end, summarize what I know well vs. need to review Ask the first question now.
Framework Application
Help me apply the main frameworks from this phase to a real situation in my life or work. First, as...
Help me apply the main frameworks from this phase to a real situation in my life or work. First, ask me to describe a recent challenge or decision I faced. Then guide me through analyzing it using these frameworks: - Which framework applies best? - What would each framework reveal about the situation? - What would I do differently knowing this? Don't lecture - ask questions that help me discover the insights myself.
Case Discussion
I want to practice case analysis for Strategy Deep Dive. Give me a short business scenario (2-3 par...
I want to practice case analysis for Strategy Deep Dive. Give me a short business scenario (2-3 paragraphs) involving Competitive Strategy, Strategy Execution. Then ask me: 1. What's the core problem? 2. Which frameworks from Strategy Deep Dive apply? 3. What biases might cloud judgment here? 4. What would you recommend? After each answer, push back on my reasoning before moving to the next question.
Explain Like I'm 5
I'm studying Strategy Deep Dive and need to understand these concepts deeply: Competitive Strategy, ...
I'm studying Strategy Deep Dive and need to understand these concepts deeply: Competitive Strategy, Strategy Execution. For each concept, ask me to explain it in simple terms (as if to a child). If my explanation is unclear or wrong, don't correct me directly. Instead: 1. Ask clarifying questions 2. Give me a scenario that tests my understanding 3. Help me refine my explanation The Feynman technique says if you can't explain it simply, you don't understand it well enough.
Open AI Assistant
Tip: NotebookLM is great for uploading books and getting AI summaries.